Jobless sportswriter Eddie Willis is recruited by degenerate battle advertiser Nick Benko to advance his current protÃ©gÃ©, an obscure Argentinian fighter named Toro Moreno. Despite the fact that Moreno is a bulky monster, his opportunities for progress are hampered by a powder-puff punch and a glass jaw. Taking advantage of Willis’ notoriety for honesty and remaining in the boxing local area, Benko orchestrates a progression of fixed battles that drive the unsophisticated Moreno to #1 competitor for the title. The defending champion, the perverted Buddy Brannen, harbors disdain at the exposure Toro has been getting and promises to violently rebuff him in the ring. Eddie should now choose whether or not to tell the innocent Toro the truth.